Catalyst

Litchfield to head Catalyst's Rochester, New York experience design practice

Nancy McCrave has been named the first director of experience design at Catalyst, a New York-based marketing agency specializing in CRM and customer experience (CX) design.

Jim Dellavilla, chief client officer at Catalyst, to lead two sessions in Las Vegas on switching as an acquisition strategy

Liz Mertz has been promoted to director of client services for Catalyst, a Rochester, New York-based marketing agency specializing in acquisition, retention, customer relationship management (CRM) and customer experience design (CX). A ten-year agency veteran, Mertz will lead the Catalyst account team in developing data-driven, customer-centric communications programs.

Buyers want delivery as fast and convenient as ordering a pizza, along with free returns … and they don't want to interact with salespeople.

What capital equipment, enterprise software and business services buyers think, do and feel before contacting potential vendors.

Free research identifies underlying issues and includes specific solutions to improve the bank switching process