Litchfield to head Catalyst's Rochester, New York experience design practice
Rochester, New York, February 6, 2017 (Newswire.com) - Catalyst has hired Tara Litchfield to lead its experience design practice. As Director of Experience Design, Litchfield will develop effective customer experiences that will translate into more profitable customer relationships for Catalyst’s clients.
Litchfield holds an MA in visual arts from Emerson College and a BS in psychology from The State University of New York at Albany. She has designed website and e-commerce applications and other digital products for a variety of Fortune 500 clients, including American Express, Honeywell, Kaspersky Lab, Paychex, Sears, Anthropologie, Carpet One, Reebok, Verizon, and Campbell’s Soup, among others.
Working closely with Catalyst's analytics practice, Tara will develop research-based insights, personas, journey maps, and touch point analyses that help clients understand their customers in new ways, leading to new opportunities.
Mike Osborn, Managing Director
“Tara is a first-class experience designer who understands how to create better customer experiences that lead to increased profitability,” said Mike Osborn, a Catalyst managing director. “Working closely with Catalyst’s analytics practice, she will develop research-based insights, personas, journey maps, and touch point analyses that help clients understand their customers in new ways, leading to new opportunities.”
Litchfield also will design detailed wireframes, interactive prototypes, and complete visual designs to define and detail customer-focused creative solutions, in addition to information architecture, workflow diagrams, user experience requirement documentation, content strategy, and heuristic evaluations to analyze, define and solve customer experience issues. She will conduct a variety of usability studies to validate and measure a solution’s effectiveness.
Most recently, Tara was a lead experience architect at EffectiveUI, a digital product agency. She also has worked at ITX, Allurent and Euro RSCG. She is married with two children and resides in Penfield, New York.
To learn more about Catalyst solutions for the retail, financial services, automotive services or B2B industries, or to interview Litchfield, call Christian Banach at 585.453.8313 or email: cbanach@catalystinc.com.
About Catalyst
Catalyst (www.catalystinc.com) is a marketing agency that combines complex data analysis, experience design and marketing technology to deliver more profitable customers. We call it Science + Soul.
Headquartered in Rochester, NY, our clients include AAA, ACI Worldwide, Embrace Home Loans, Heraeus, Kroger, Preferred Mutual Insurance Company, Rise Broadband, TTI Floor Care North America, University of Rochester, Valvoline, and Xeikon, among others.
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Source: Catalyst
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