Category: Advertising
Liz Mertz has been promoted to director of client services for Catalyst, a Rochester, New York-based marketing agency specializing in acquisition, retention, customer relationship management (CRM) and customer experience design (CX). A ten-year agency veteran, Mertz will lead the Catalyst account team in developing data-driven, customer-centric communications programs.
Nancy McCrave has been named the first director of experience design at Catalyst, a New York-based marketing agency specializing in CRM and customer experience (CX) design.